ICMA Personalization and Fulfillment Symposium to Explore the Link to the Card Consumer

Continuing to listen to the needs of its members, the International Card Manufacturers Association (ICMA), a global non-profit association for card manufacturers, personalizers, issuers and suppliers, will hold its inaugural Personalization and Fulfillment Symposium at the Westin Ft. Lauderdale in Ft. Lauderdale, Florida on January 26, 2012. The Symposium, themed “Focusing on the Link Between Card Manufacturers and the Consumer,” is the only event dedicated to exploring the changing needs and challenges of personalization and fulfillment companies and their affiliates in the card industry.

Founded and supported by the ICMA Personalization and Fulfillment Task Force (PFTF), led by David Tushie, ICMA’s Standards and Technical Representative, and Lawson Abinanti of Prime Factors, the Symposium will include specialized programming to help attendees implement new card technologies being adopted worldwide. Topics will be geared toward secure and non-secure service bureaus, in-house and third-party bureaus, issuers who supply bureaus with their data, equipment suppliers, consumable material suppliers, manufacturers and software providers. Open to ICMA members and non-members, the Symposium will feature dynamic speakers including representatives from Visa and MasterCard on hot industry topics such as security requirements, certification programs, PCI audits, DOD, EMV and embossing.

“We listened to the feedback from our members and developed a task force and an event geared toward the specific needs of personalization and fulfillment professionals,” said Al Vrancart, ICMA Founder Emeritus and Industry Advisor. “This specialized event program will help keep attendees informed about key personalization and fulfillment areas that affect their business in order to become more competitive.”

ICMA will also feature a separate Personalization and Fulfillment agenda at its annual Card Manufacturing and Personalization EXPO, April 15-18, 2012 in Aventura (Miami), Florida.