Emerging Markets Represent Growth Opportunities for Wide Format Aqueous Inkjet Technology

According to InfoTrends recent forecast projections, revenues for global wide format aqueous inkjet hardware and supplies are expected to grow at a 4.2 percent compound annual growth rate (CAGR) through 2015. One of the key growth drivers comes from expansion in emerging markets.

The EMEA region is, and will continue to be, the single largest region in terms of unit shipments. However, the mature economies of North America and Western Europe and are not providing the growth, or even the recovery, that many vendors looked for in 2010 and 2011. The fast-growing economies in the Asia-Pacific and South & Latin America regions are representing a greater portion of the shipments of wide format printing equipment than ever before. In fact, InfoTrends expects the Asia-Pacific region to nearly equal the North American market by the year 2015.

Global manufacturers should recognize the dramatically different growth rates of wide format aqueous inkjet printer shipments among the major regions and focus on those with the greatest opportunity. To be successful in these growth markets, it will be critical for manufacturers to develop competent and reliable distribution and support capabilities.

The 2011 Wide Format Aqueous Inkjet Hardware & Supplies Forecast discusses this and other growth drivers affecting this complex market. The report provides forecast figures for the aqueous inkjet market for the period from 2010 to 2015. It presents numbers for hardware, ink, and media and offers a detailed breakdown in terms of the technical, desktop, and production graphics market segments. In addition, the report examines the market and technology developments that could negatively affect the overall growth of this market and explains in detail why these risk factors could pose a threat. This report accompanies a MS-Excel pivot table that provides a modular view of the wide format aqueous inkjet printer and supplies market.