Following an extensive training and certification process, The CMO Team President and CEO Cindy Woods has become the first Kolbe Certified Consultant specifically focused on the graphic communications industry.
Kolbe assessments help companies identify employees’ talents, effectively manage teams and individuals, and select and place employees at all levels. Backed by more than three decades of scientific research and validation, Kolbe is EEOC compliant, and meets the standards of the American Psychological Association for validity and reliability. Unlike personality tests that suggest what's wrong with a person and tell them how to change, Kolbe focuses on what's right with people and shows them how to build on their natural strengths.
Bottom-line Impact on Sales Recruiting and Hiring
“When companies are in the market to identify and hire sales candidates, using the Kolbe System, we can exponentially increase their odds of hiring the right person to fit the team. That’s critical as the graphic communications industry undergoes transition at all levels, including sales. A new approach to sales recruitment and training is essential, and The CMO Team can create hiring and training solutions specific to the organizations’ sales needs,” Woods said.
The Kolbe method is widely used in both the business and sports worlds. Kolbe clients have included Accenture, American Express, Microsoft Corporation, Met Life, Stanford University, and The Phoenix Suns. "The impact on the professional arena is mind-boggling because it is so powerful. The team-building component alone will impact the bottom line,” said Lynette Donovan, Director of Organization Development, Umbro USA, a corporate user of Kolbe assessments.
Kolbe Assessments Provide Unique Feedback on Job Candidates
“The Kolbe A Index focuses on candidates’ natural strengths, and as part of our program, we will concentrate on these strengths in developing the new breed of hybrid sales persons. The CMO Team combines the use of these natural instinctive behaviors, successful selling processes, and the knowledge of marketing, to develop confident sales teams that graphic communications companies so desperately need today,” Woods explained.
Kolbe Part of Focused Consulting for Graphic Communications Firms
“We can integrate the Kolbe System into the framework of a company’s existing methods of screening candidates for the necessary skills and experience for a particular sales or business development role,” Woods explained. “And regardless of the size or capabilities of the organization, we can work with both new and existing sales staff to teach sales and marketing knowledge, processes and techniques that fit each individual member of the sales team. This is a game-changer for our industry!”
Woods added, “We remain involved through the entire process of developing the sales role, identifying and assessing candidates, and providing training. This significantly reduces the burdens of both time and financial resources in hiring and on-boarding employees, while ensuring more solid, long-term results.”
The CMO Team will also offer additional Kolbe-based assessments and advisement services to help leaders build on employees' strengths and improve team productivity and efficiency throughout their entire organization.