Rochester Institute Of Technology

RIT School of Print Media Releases Annual Publication Featuring Collaborative Research

RIT School of Print Media has published Test Targets 10, an 84-page publication focusing on printing standardization, process control, and color management. This publication was printed at RIT on the Goss 2000 web offset press, with custom insert pages printed on the Heidelberg Speedmaster 72 sheet-fed offset press, and a cover printed on the HP/Indigo 7000 digital printing press. Test Targets 10 is a practical application of the integration of digital data that are color managed and printed across multiple marking technologies (both digital and traditional printing devices).

The publication contains six papers, authored by RIT School of Print Media faculty, students, and industry professionals. Two papers focus on printing standardization and conformity assessment; two papers look at the effects of paper containing OBA (optical brightening agents); one paper discusses ink verification; and one paper looks at a press calibration comparison (TVI vs. G7).

Robert Chung, Gravure Research Professor in the RIT School of Print Media, comments, “Many people collect Test Targets because they contain printed samples to showcase what’s possible with prepress and printing technologies. In this issue, Test Targets showcases the visual effect of pictorial and synthetic color images printed on paper with and without OBA.”

“Test Targets 10 represents a global and integrated effort from top researchers and industry experts. Collaboration on this publication was provided by a number of distinguished experts. David McDowell (USA), Abhay Sharma (Canada), Elie Khoury (France), and Eddy Hagen (Belgium) all served as peer reviewers to ensure the quality of this publication. The Test Targets publication has been a longstanding outcome of RIT’s continual commitment towards thought leadership in the area of print media and process control,” says Chris Bondy, Administrative Chair, RIT School of Print Media.

Test Targets publications are distributed for classroom use and are also available for visitors of the RIT School of Print Media. To purchase your own copy of the current or back issues of Test Targets, please visit the RIT Cary Press web store. Issues of Test Targets are available for $24.95 (USD) plus shipping. Profits from the sale of the publication are donated to the RIT School of Print Media scholarship fund.

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