FutureMark Paper Company, the only North American manufacturer capable of producing up to 100-percent recycled coated paper for magazines and catalogs, significantly expanded its customer roster in 2011. New FutureMark customers include American Heart Association, American Airlines, Hearst Magazines, JCPenney, Ms. Magazine, Papa John’s, PepsiCo, the Philadelphia Eagles, the Sierra Club and U.S. News & World Report. The company also expanded key relationships with existing customers Dell, Macy’s and Scholastic.
“The range of customers we added in 2011 shows that FutureMark’s high-recycled paper not only satisfies the world’s most discerning environmental organizations, but it also meets the rigorous requirements of large corporate buyers, who don’t compromise on quality or cost,” said Steve Silver, President & CEO of FutureMark Paper Company. “Every company on the planet is being asked to take environmental sustainability into account, and many publishers and retailers are realizing they can switch to FutureMark high-recycled paper that performs and costs the same as conventional, non-recycled alternatives.”
FutureMark Paper’s new customers have helped the company grow, despite a volatile, slow market for publication paper. While coated paper shipments are down 8 percent year-on-year in 2011, shipments of FutureMark high-recycled paper is up 7 percent.
FutureMark coated publication papers average more than 90 percent recycled fiber in paper categories averaging less than 10 percent recycled fiber. Recycled paper helps conserve valuable resources. According to the Environmental Paper Network’s Paper Calculator, by using FutureMark 90+ percent recycled paper in lieu of non-recycled paper, FutureMark customers collectively generated these environmental savings this year:
• Displaced the need to cut down 2.3 million trees
• Conserved more than 1.3 trillion BTUs of energy, which is enough to power about 14,600 American homes for one year
• Used about 911 million fewer gallons of water
• Eliminated approximately 133.7 million pounds of greenhouse gases