In the heart of produce country and the garlic capital of the world, Creative Labels of Gilroy CA is growing by leaps and bounds, thanks to new label requirements from the growers. Once a regional company, Creative Labels now has national clients, as well as international clients in Costa Rica, Peru, Mexico and Ecuador. To support this growth, they have added several thousand square feet to their facility.
"We had been seeing growth for variable information on labels, and for one large client we did runs with several hundred SKU's of header tags for each order. We had been changing plates out for each copy, but with so many SKUs, the job would require up to three weeks to complete. Also, the waste factor on those runs was probably well over 50%," recalls Chris Martin, Vice President of Operations. "For this variable application, we initially purchased a digital solution, but found that it still had some limitations. So when MCS introduced the Eagle UV inkjet, we were pretty excited. We found that the Eagle with dual print heads could increase our capacity, improve our quality, and allow us to achieve higher press speeds. It was also capable of printing much higher resolution," says Martin.
"At about the same time, MCS introduced us to HarvestMark, the genesis of our new offering, PTI labeling," recalls Sandy Franzen, President. "We realized though that this market was going to require a wider range of materials and higher press speeds in order to be competitive. The Eagle UV Inkjet was the answer, and it made a huge impact on our business," says Franzen.
The Produce Traceability Initiative (PTI) is an industry-led effort to enhance traceability throughout the entire produce supply chain. Having become a HarvestMark certified company, Creative Labels is equipped to handle the most technical and advanced label applications required, and can produce a wide variety of custom printed products with variable data.