American Video has achieved a new level of interactive store windows display for Bloomingdale's. Jack Hruska, executive VP, creative services and Harry Medina, Bloomingdale's Windows Visual approached American Video to design an interactive store widow display for this year's Bloomingdale's Christmas Windows. The results speak for themselves as throngs of people have taken turns from Thanksgiving Day to January 2, 2012 at three created window displays at Bloomingdale's on Lexington Avenue to take their picture and see their picture on the Bloomingdale's Facebook page. The picture can then be uploaded to the picture taker's own Facebook page.
The technology involves custom "stars" on the inside of the window display which, when pressed, act as the switch to activate a picture taking countdown. The photograph, taken in high resolution, is displayed on three overhead display screens before being uploaded to the Bloomingdale's Facebook page. Single pictures or group family pictures can be taken. Seven licensed special application softwares are used.
This developed technology can be applied to various types of interactive window displays involving the customer as more than a mere observer of the window display. Now the potential customer can actually participate in the window display and make intelligent choices on both their preferences and whether they choose to be contacted. This provides a significant new point of contact to interact with the potential customer. No longer are window displays only visually interesting and informative, now they have become a point for customer interaction.
The Bloomingdale's windows electronics were developed and installed by Tyler Erdman, Lee Erdman, David Sherman, Greg Sherman and Abram Ward. The widow's design was based on previous years Bloomingdale's Christmas Bags as redesigned by Harry Medina of Bloomingdale's Windows Visual and built by Spaeth Design.