Latin America represents one of the largest growth opportunities for office document technology & services. While IT markets in U.S. and Europe have become saturated with solutions and services, Latin American countries across the board show potential for expansion. InfoTrends projects solutions in Latin America as a whole will grow at a 12% compound annual growth rate between 2010-2015, with Brazil posting the strongest growth at 14%. To develop a better understanding of the opportunities and challenges for solutions and services in Latin America, InfoTrends is pleased to announce the availability of a study entitled Office Document Solutions & Services in Latin America.
“Athough Latin America mirrors many other areas in terms of ongoing trends and initiatives, for example ‘going green,’ reducing costs, security, mobility, cloud computing, and the ‘consumerization’ of IT, this region offers a much more robust atmosphere for the development and adoption of solutions and services regarding these trends,” commented Randy Dazo a Director at InfoTrends. “Our research indicates that this region shows potential for the expansion of managed print services (MPS), document security, output management, and document management solutions.”
The combination of a very print-heavy region and environmentally-conscious organizations creates a great opportunity for vendors to really penetrate their MPS offerings with eco-friendly, output management solutions to curb costs and minimize negative environmental impacts. The upswing of mobility and cloud computing renders a deeper penetration of security and document management solutions, while the increased volume of document scanning on nearly all types of devices (including everything from smartphones to MFPs) generates greater interest in the capabilities of capture and workflow solutions.
Dazo continued, “In some cases, we believe that new technologies such as mobile solutions may penetrate or even leapfrog document business process solutions without ever requiring printing as a point of information consumption. Vendors must think beyond their traditional communications vehicles in emerging economies like Latin America. A forward-thinking approach can enable vendors to develop a better understanding of how to streamline processes for these new solutions and services before they become more standard forms of communication.”
This study will help office equipment vendors and suppliers to:
• Understand the level awareness and interest in solutions & managed services among end-users
• Understand the buying process and who is making the purchase decisions
• Assess channel preferences and requirements
• Profile customers to more accurately target business opportunities
The research for this project included structured web surveys with 688 end-users from Brazil, Mexico, Argentina as well as the Rest of Latin America (Venezuela, Colombia, and Chile). The results of the survey help subscribers to better understand end-user attributes, awareness, and willingness to incorporate solutions and services into their business workflow.
InfoTrends also conducted in-depth telephone interviews with 40 office and IT channel respondents to develop industry statistics on current use and future plans regarding solutions and services. These interviews help provide a deeper understanding of the perspectives within the channel.