DirectMail.com, a leading provider of integrated direct marketing solutions, announced that it signed Renewing American Leadership (ReAL), a Virginia nonprofit, charitable organization, to a two-year contract commencing November 1, 2011. The agreement calls for DirectMail.com, through its corporate entity known as Response Development Corporation (RDC), to create, design and develop direct mail and public education packages for the acquisition and education of new donors as well as create, design and develop educational materials, such as newsletters, brochures, flyers and informational booklets, that both inform and educate donors and the public.
ReAL’s mission is to preserve America’s Judeo-Christian heritage, and ReAL Action is the organization’s citizens’ arm. The existing donor base comprises over 100,000 individuals. DirectMail.com will help ReAL increase current donor/supporter engagement and identify new donor/supporter prospects. In addition, DirectMail.com will become List Manager for the organization’s donor file containing over 100,000 names.
Dr. Jim Garlow (“Pastor Jim”), Chairman, ReAL, said, “DirectMail.com possesses a proven track record of success in the nonprofit arena, achieving enviable results for its clients. The firm’s reputation, combined with its mastery of advanced segmentation and messaging techniques, provided a good fit with our organization’s near-term communications and fundraising objectives. We fully expect that DirectMail.com’s marketing expertise will help us advance the organization’s three key purposes: calling America back to her biblical values; reintroducing discussions of God in the public square; and putting focus on family, faith, freedom and free enterprise.”
Robert Salta, Principal, DirectMail.com, said, “With over 40 years’ experience serving organizations of every kind, DirectMail.com knows what it takes to design and implement integrated campaigns that resonate with their audience and elicit the desired response, whether that is donating, supporting, volunteering, joining or purchasing products or services. We are thrilled to be working with Pastor Jim, a recognized national leader, who, with the organization he chairs, understands the values that make the United States of America great. The synergy this contract creates holds the promise of great success in achieving its goals.”