vjoon GmbH

vjoon's Alliance with Adobe in Tablet Publishing Pays Off for Customers

vjoon, a leading provider of cross-media publishing platforms and a global Adobe Digital Publishing Suite (DPS) reseller, announces that vjoon customers such as Condé Nast, National Geographic, Reader‘s Digest, Red Bull, and Wenner Media dominate the top-10 of the most popular apps created with Digital Publishing Suite.

Companies that publish periodicals, especially, benefit from the integration of Adobe DPS and vjoon K4. Its efficient, highly automated workflows save time and money for publishing houses, large corporations, small and midsized en- terprises, and agencies. Back in June of 2010, vjoon K4 was the first cross-media publishing system to be integrated with Adobe DPS. The two companies‘ close cooperation, which now also extends to tablet publishing, is rooted in an alliance that has been going strong for more than twenty years.

“The state-of-the-art workflows and the many automated routines in vjoon K4 enhance Digital Publishing Suite’s cross-media publishing capabilities and spare editors and their teams labor-intensive routine chores,” notes vjoon CEO Andreas Schrader. “This frees our customers to focus fully on their content. As the marked success of their publications on tablets attests, investing in vjoon K4 and Digital Publishing Suite was the right thing to do.”

“Our proven partnership with vjoon offers media and corporate publishers scalable implementation of Digital Publishing Suite as well as high-value consulting, training, and integration services,” said Jim Guerard, vice president and general manager, Professional Video and Digital Publishing, Adobe. “We value our strong collaboration with vjoon and together have been providing customers a streamlined tablet publishing workflow that offers tight integration between vjoon K4 and the Digital Publishing Suite. This is a real win for customers who can rely on vjoon to help them publish within their established vjoon K4 enterprise workflows and extend reach of content across all leading tablet devices.”

Integrated production for all supported tablet devices

All the capabilities necessary to publish print and tablet editions are fully integrated in vjoon K4. Standard K4 features, familiar to every user, serve to control the entire process from inception to publication. Digital Publishing Suite provides the necessary hosting services and delivers editions to all supported tablet devices. The Adobe Online Marketing Suite’s powerful analysis tools enable publishers to optimize content to maximize editorial and advertising impact. The entire workflow in vjoon K4 is transparent and process-driven, and many routines are automated. vjoon K4 converts layouts created in Adobe InDesign into the desired tablet format (iPad, Samsung Galaxy, etc.). This complex task is just another step in the publishing flow. The Cross-Media Publishing Platform even adapts style attributes and units of measure. The vjoon K4 database archives all data – layouts, texts, images, video, audio – and keeps track of all the versions. If one object is embedded repeatedly, all layouts can be updated automatically with a single click. vjoon K4 also converts entire layout sequences and automatically forwards the complete magazine in the Digital Publishing Suite supported .folio format to the Distribution Service included in Digital Publishing Suite.

High levels of customer satisfaction

“All in all, the implementation with vjoon K4 and Digital Publishing Suite has shown that it was a good and cost-efficient choice. It was a great investment for the company, and I look forward to expanding it,” says Reader’s Digest managing editor Ann Powell. Reader’s Digest, the world’s largest paid circulation magazine, reaches over 100 million readers in more than 75 countries. Reader’s Digest was among the first publications to appreciate the great benefits of vjoon K4, especially in combination with Digital Publishing Suite.

“Ours is a lean team, so we value the process-oriented publishing capabilities of vjoon K4 and Digital Publishing Suite – especially because our magazine appears in different languages and countries in both print and tablet editions,” notes Michael Bergmeister, head of production at The Red Bulletin. “The ability to connect editorial offices and production sites distributed across the globe is a major benefit.” The Red Bulletin is published in German, English and Spanish with a monthly circulation of 4.6 million copies worldwide. The lifestyle magazine goes beyond the ordinary to provide coverage of the latest news from the world of Red Bull.

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