Maintaining brand consistency is more important than ever as companies design marketing collateral for various sales channels – including local and regional offices, agents, franchisees, dealers and resellers. Standard Register purchased eight iGen4 EXP Presses from Xerox Corporation to help deliver high-quality critical communication materials for their customers.
The Xerox presses are located in five Standard Register print centers across the U.S.
“It is one thing to say you can deliver high-quality, color-critical documents, but it is quite another to build a national footprint to ensure repeatable, sustainable, color-critical documents as Standard Register has done,” said Steve McDonell, vice president of manufacturing and sustainability, Standard Register. “We take our customers’ brand reputation seriously. With Xerox’s color technology, we can maintain the look they’ve invested in.”
To maximize its technology investment, Standard Register worked with Xerox to develop a marketing strategy, which included color sales training and educational seminars – opening new ways for the sales force to engage customers on the benefits of digital printing. Xerox also assisted Standard Register in selecting color management software and developing color management processes.
Through its partnership with Xerox, Standard Register earned the G7 Master Printer Qualification – a stringent process that recognizes the company’s ability to deliver high-quality, consistent color print.
In addition to garnering increased business with the iGen4 EXP presses, Standard Register is expecting productivity gains and cost reductions with the press’ expanded sheet size and bindery capability.