Thanks to CHILI Publisher’s online editor users can create and follow their orders in the e4print workflow and edit documents in 'wysiwyg'. This in turn makes templating simpler and quicker and lowers the skill levels required for print buyers to be able to manage collateral online.
The mature and feature-rich functionality of CHILI Publisher also enabled Tharstern to introduce a completely new content approval process.
“This was a textbook case on how CHILI Publisher can be integrated with other software or platforms,” comments CHILI Publish’s Managing Partner Bram Verniest. For CHILI Publish it was a very important collaboration as it adds to the visibility and showcases CHILI Publisher’s abilities.“CHILI Publisher is made to be integrated,” adds Verniest. “Tharstern has done a terrific job. It offers an out-of-the box product, so end-users can start right away. CHILI Publisher offers many configuration options but the majority of the functionality has already been taken care of by e4print PRO. As a result CHILI Publish can keep its focus on developing the most creative online document editor."
Tharstern Marketing Manager Ross Edwards adds: “CHILI Publisher has been developed from the ground up with a rich API that we have been able to seamlessly integrate our web2print application into. The two-way communication possible enables us to combine variable data with variable manufacture and variable price, something we have never been able to achieve. We’ve also been able to capitalise on the previewing, comment and annotation features to extend our offering to on-line document creation and on-line content proofing and management.
“We can now present our customers with a very powerful integrated solution that is not just web2print but web2workflow.This will help them generate and maximise revenue and profitability via e-commerce. We believe this gives us a competitive edge against our competition.”
Workflowz distributes CHILI Publisher in the UK & Ireland, and Alan Dixon comments: “From both a commercial and technical point of view the embedding of CHILI Publisher within Tharstern e4Print PRO has been very simple. The opportunities for Tharstern to now offer a complete solution are quite amazing, and the initial reactions from the most skeptical have been very positive.”
The full capabilities of e4print PRO were demonstrated at Tharstern’s February 2nd launch held at Manchester United FC, Old Trafford.