NAPL (National Association for Print Leadership)

NAPL Management Plus Awards Cite 18 Companies for Marketing Excellence

The National Association for Printing Leadership (NAPL) will honor 18 graphic communications companies for marketing excellence with NAPL Management Plus Program Marketing Plus Awards at the industry-wide Vision 3 Summit in Marco Island, Fla., Feb. 19-22. For information about the conference, go to www.vision3summit.org.

Leading the award honors were Action Graphics of Lincoln Park, N.J., Castle Press of Pasadena Calif., Hatteras Press Inc. of Tinton Falls, N.J., and Specialty Print Communications of Niles, Ill., each of which won five awards. Specialty Print Communications led the parade of Gold Awards, with three top prizes. Hatteras Press, Ripon Printers of Ripon, Wis., and Grand River Printing & Imaging of Belleville, Mich., each won two Gold Awards.

“Each year, the scope and sophistication of these entries grow as industry companies strengthen their considerable skills as marketing services providers,” said NAPL President and Chief Executive Officer Joseph P. Truncale, Ph.D. “The submissions this year were at the highest level of marketing excellence in everything from direct mail to website presence, and there was stiff competition for the top honors. Marketing continues to become an increasingly important part of our industry’s services, and we are excited to spotlight the outstanding work of these companies at our awards presentation on Feb. 21.

“The Marketing Plus program does not judge printing craftsmanship—although there were many splendid examples of superior printing in the entries,” he continued. “Instead, Marketing Plus recognizes those companies that have demonstrated their ability to realize the full potential of marketing in all its forms as a key driver of their clients’ success and their own growth. NAPL is proud to honor their achievements.”

NAPL Marketing Plus Awards are selected on the basis of points gained via an objective scoring measurement that takes into account both the individual end product or campaign and its success in meeting its stated goals. The 2011 Marketing Plus Awards program honored graphic communications companies for marketing excellence in 10 marketing categories, with competitors garnering 46 awards overall—15 Gold Awards, 17 Silver Awards, and 14 Bronze Awards.

Multiple award winners included ABS Graphics, Addison, Ill.; ANRO Inc., West Chester, Pa.; The Buhl Press, Berkeley, Ill.; EU Services, Rockville, Md.; Shawmut Printers, Danvers, Mass.; Suttle-Straus, Waunakee, Wis.; Think Patented, Dayton, Ohio; and Velocity Print Solutions, Scotia, N.Y.

For more information on the Marketing Plus Awards presentation on Feb. 21, please contact Suzanne Noguere at (800) 642-6275, Ext. 6304, or snoguere@napl.org.

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