Coloredge New York * Los Angeles has enhanced their capabilities by entering into a partnership with YCD Multimedia in order to create new digital media solutions for clients. Industry leaders in digital signage and digital-merchandising, YCD Multimedia offers a platform of powerful software applications which enhance the evolving in-store customer experience by seamlessly integrating retail and communications applications, making YCD an ideal partner for Coloredge NY- LA.
Coloredge's Creative Services division will work closely with clients every step of the way to offer a completely customizable and scalable digital marketing strategy, providing display placement and in-store architecture strategy, content creation and management, and real-time data analysis to chart the effectiveness of their marketing campaigns through YCD technology.
"In looking for the right technology partner to complete our digital media offering we could not have found a better fit than YCD multimedia. YCD multimedia's sophisticated real-time data analytics combined with dynamic content provided by Coloredge's interactive team results in high impact digital media with a measurable return on investment." Christopher Searson, VP of Creative Services, Coloredge.
A key component of the YCD software is its ability to monitor ROI in real time for Coloredge clients. By tracking sales data for a specific product or campaign, clients will be able to determine the success of digital promotions and decide how to immediately boost profit. In addition, YCD offers the following patented technology and hardware: the YCD|Player, an integrated onsite audio/video player; YCD|Platform, for remote media distribution and management; and YCD hardware products such as the MuVi Wall(tm) that can synch up to twelve screens on a single player, enabling customers to display up to 12 zones of video content, individually or stretched across a single canvas.
"As the print industry continues to evolve, digital signage provides for an innovative access to customers through a varied platform that combines digital displays, analytics, and interactive elements that were formerly unavailable. The synergy between YCD and ColorEdge creates a digital marketing application tailored to enhance traditional graphic production for many verticals." Ziv Levavi, Senior Director of Operations US, YCD Multimedia.
YCD's recent acquisition of C-Nario (another global leader in digital signage) offers complimentary technology that addresses an expanded market, ranging from retail chains to major venues. Furthermore, this will enable YCD to develop even more dynamic software applications. As a result, Coloredge can now offer these cutting-edge solutions to all of their clients. By partnering with YCD, Coloredge NY - LA not only provides clients with an end-to-end digital solution, but the expertise to support it.
"Through our partnership with YCD Multimedia, Coloredge has positioned itself to deliver even more efficiency for our clients' brand messaging through a highly impactful convergence of traditional print and dynamic digital media, providing significant value." Don Uzzi, CEO of Coloredge