3M Commercial Graphics will showcase its 3M Scotchprint Wrap Film Series 1080 for thousands of car enthusiasts at select 2012 NASCAR races.
"3M's extraordinary wrap films are already used on many NASCAR vehicles, but fans may not realize that they too can use it to create a custom look of their own," said Doug Blackwell, business development manager for 3M Commercial Graphics. "We are excited for this promotion to get people talking about car wraps and to connect them with our network of professional installers."
At seven events over the course of the 2012 NASCAR season, 3M Commercial Graphics will set up a demonstration area outside of the track where visitors can watch a car being customized with car wrap films from 3M. The demonstrations will showcase a variety of the film 1080's 34 distinct combinations of colors and finishes. Booth staff will be available to answer questions, hand out product samples and provide information on how visitors can create their own custom car wrap with the help of their nearest 3M Certified and 3M Preferred Graphics Installer.
Scotchprint Wrap Film Series 1080 and other 3M car wrap films will be given even wider exposure at the race taking place in Phoenix, Ariz., on Sunday, March 4. At this event, the 3M-sponsored car driven by Greg Biffle will be wrapped in a printed snakeskin design with a matte finish and Scotchprint Wrap Film 1080-CF12 (black carbon fiber). The design will prominently feature 3Mwraps.com. Visitors to the website will find more information about wrapping a business vehicle or a personal vehicle using Scotchprint Wrap Film Series 1080 and other great 3M films.
The dates and locations where the car wrap demonstrations will take place are:
- February 26 – Daytona International Speedway; Daytona, FL
- March 4 – Phoenix International Raceway; Phoenix, AZ (3Mwraps.com appearing on hood of Greg Biffle's No. 16 race car)
- July 15 – New Hampshire Motor Speedway; Loudon, NH
- August 25 – Bristol Motor Speedway; Bristol, TN
- September 16 – Chicagoland Speedway; Chicago, IL
- September 30 – Dover International Speedway; Dover, DE
- October 21 – Kansas Speeedway; Kansas City, KS
- November 11 – Phoenix International Raceway; Phoenix, AZ
3M is a longstanding sponsor of NASCAR, and in addition to sponsoring the No. 16 car driven by Greg Biffle, the company is also a Contingency Decal Program participant. 3M has many products designated as "Officially Licensed Products of NASCAR" or "NASCAR Performance Products," and also offers hundreds of products that are used in racing and automobile production and maintenance.