Specialty Print Communications (SPC), a single-source, direct marketing resource offering proven, ROI-driven solutions, was awarded with five National Association for Printing Leadership (NAPL) Marketing Plus Awards at the NAPL’s Management Plus Awards dinner Tuesday in Marco Island, Florida.
The honors recognize marketing excellence by graphic communications companies in 12 categories, representing a wide range of marketing activity – from corporate identity programs and direct mail to sales/lead generation and website development. Marketing Plus recognizes those companies that have demonstrated their ability to realize the full potential of marketing in all its forms as a key driver of their success and growth.
“We’re thrilled with this recognition by the NAPL, as it is additional evidence of our status as an end-to-end solution for our customers,” said SPC Executive Vice President of Marketing Dustin LeFebvre. “The categories in which we were honored show our unrelenting commitment to targeted, relevant messages to our sales force, our current clients and our potential clients.”
The Awards, which identify gold, silver and bronze winners in each category, are selected through an objective scoring measurement that takes into account both the individual end product or campaign and its success in meeting stated goals. SPC won a total of three gold awards – more than anyone else in the industry.
• Sales Support: Lead Generation and Vertical Market categories - SPC’s capabilities in card manufacturing, issuance and fulfillment helped drive a campaign that booked more than $5 million in sales.
• Corporate Identity category – SPC’s Black Box was honored as a first-of-its-kind expandable collection of SPC collateral explaining capabilities – from simple printed materials to complex pieces including multiple laminations, coatings and the revolutionary Four-Color Hybrid Imaging (4CHI).
• Website Presence category - For reducing navigation levels, page count and poor fit website inquires by more than 80 percent and increasing average time spent on the site by more than 40 percent.
• Special Announcement/Promotion category - For a push to generate leads and sales for the aforementioned 4CHI and SPC’s card issuance, which have contributed millions of dollars in new business for the company.
SPC, which also recently received the G7 Master Printer qualification, has experienced impressive growth for 15 years, while many competitors have struggled, and is approaching nine figures in gross sales.