Pitney Bowes Inc. announced the appointment of Jeff Crouse as vice president and general manager, small and medium business, North America Mailing.
Crouse joins Pitney Bowes following senior roles most recently at Leads360 and for over seven years at Stamps.com, giving him a unique perspective on the postal industry and the business dynamics affecting the small and medium business (SMB) market.
“Jeff Crouses’s extensive experience in digital marketing and integrated multi-channel marketing campaigns will be a tremendous asset in leading the growth of our overall SMB business in North America,” said Patrick Brand, president, North America Mailing, Pitney Bowes. “Pitney Bowes is committed to providing flexible, web-based solutions that allow the SMB market to easily manage their physical and digital communications wherever they do their business. Jeff has the knowledge and skills to lead that initiative.”
Crouse will be overseeing customer acquisition programs for the SMB market using a variety of online and offline channels. He will also lead the division’s efforts in customer retention and the continued expansion of the pbSmart™ family of products.
“I am very excited to help build on our strong presence in the SMB market and to reach new segments, “said Crouse. “Pitney Bowes serves over 700,000 small and medium businesses every day. I look forward to the opportunity to help expand our full suite of Pitney Bowes solutions that optimize customer communications management to meet the needs of both existing and new customers.”
Pitney Bowes’s pbSmart suite of cloud-based products, introduced to the market last year, is designed for small and medium businesses to create, produce, deliver and measure their own customer communications in a more customized and personalized yet affordable way to help grow their business. pbSmart products and services can be accessed from any computer with an internet connection.