Rider Dickerson, Inc. has announced that Chris Bostrom has been promoted to Vice President of Retail Solutions. In his expanded role, Bostrom leads Rider Dickerson's commitment to serving clients who depend on Point of Purchase advertising to build brand awareness and convert shoppers into buyers.
In announcing the move, President and CEO Bill Barta said, "We are excited about this expanded role for Chris. He continually matches client needs with our capabilities. He also spearheads new initiatives to partner with clients and stay ahead of retail marketing trends. We look forward to offering even more retail solutions that support our clients' growing needs and sophistication."
Bostrom holds an M.B.A. from Northwestern University's Kellogg School of Management and a B.A. in Economics from Wheaton College.
2011 was another busy year for Rider Dickerson. A brand new Indigo 7500 upgraded their digital printing capabilities; the first annual printForum conference (www.printforum.info) highlighted their educational efforts; and additional staffing in all departments bolstered capacity.
"We continue to grow every year and it's all due to our resolve to follow the needs of our clients," says Barta. "The segment of our client base that depends on retail solutions continues to leverage our wide array of service offerings. We have always been driven by providing effective results for our clients, and our ever-expanding focus on retail marketing puts us in an excellent position to help our customers achieve 2012 results that exceed their expectations."