Proforma So. Tier Ink will show how they are making a difference in people’s lives when Promotional Products Association International (PPAI) goes to Washington, DC to educate Congress on the power of the promotional products industry at the Legislative Education and Action Day (L.E.A.D) March 7-8, 2012. PPAI will include a case study from Proforma So. Tier Ink in their presentation to show the important role promotional products have in awareness campaigns.
“We are honored to be a part of PPAI’s presentation to Congress,” said Karen Phillips, Owner of Proforma So. Tier Ink. “This is a great opportunity to show our lawmakers how promotional product campaigns have a great impact in educating and communicating with the community about programs that may prove vital for some families.”
The case study PPAI will present on behalf of Proforma So. Tier Ink highlights their work with the Nutrition Outreach and Education Program (NOEP). In this project, Proforma So. Tier Ink provided the NOEP with materials to promote the Food Stamp, School Breakfast and Summer Food Service Programs throughout New York. More than 90 posters were displayed in schools and grocery stores, and tote bags were passed out at food pantries to spread the word on how people in need can participate in these programs.
“Hunger does have a cure and without promotional materials, agencies like NOEP would not have a large enough voice to reach those that truly need their services,” said David Reynolds, Director of Nutrition Outreach & Education. “It's with promotional items and collateral materials that we can work together to make a difference.”
Proforma So. Tier Ink offers brand and graphic communications solutions through promotional products, commercial printing services, business documents and eCommerce solutions. As a part of a network of more than 750 independent offices, Proforma So. Tier Ink provides clients with one source for an infinite number of resources including a network of over 600,000 products and services.