Great international appreciation of the PVC-free success concept HEYblue, enormous interest in both 5-metre novelties and successful business transactions: Heytex draws a positive balance of FESPA 2012.
FESPA 2012 was an impressive indicator of the fact that Heytex fully meets the present and future requirements of the textile digital print market with its sustainable ecological HEYblue range. The product concept, which was presented for the first time in spring 2011, attracted numerous potential customers from nearly all continents towards the Heytex stand one year after the product had been launched on the market.
In particular, the stand visitors appreciated the novelties in the 5-m rolled product ranges which had been developed upon request of many customers. The appealing, highly translucent HEYblue
digitex heylux backlit indoor textile for solvent, eco-solvent-, UV and latex inks as well as HEYblue digitex flexible as the first acrylate-coated fabric on polyester basis open up numerous new possibilities of application with a markedly reduced amount of work. In addition, the latter is extremely stretchable and tear-resistant and shows brilliant printing results.
"We were very pleased with the high quality of our trade fair conversations. The international acceptance of the HEYblue concept is fantastic. In the 5-m trend range we caused a lot of sensation among traders and appliers. As a consequence, we were able to conclude considerably more business transactions with our regular customers as well as with new customers right at the fair than we did a year ago", Arnoud Mekenkamp, Heytex Sales Manager Global, described the fair appearance with extreme satisfaction.