What type of wide format printer to plan to invest in?
InfoTrends expects revenue from the global wide format UV-curable inkjet printer and supplies market to more than double from 2010 to 2015. During this timeframe, the market is expected to grow from $1.42 billion in 2010 to more than $3 billion by 2015 for a five year CAGR of 16.4%. In InfoTrends’ 2011 Wide Format UV-Curable Inkjet Printer and Supplies Forecast, nearly half of respondents who plan on investing in a new wide format printer within the next 15 months chose a UV-curable inkjet printer.
Although the UV-curable market is growing significantly, there are still some guidelines that suppliers should follow since it is also the most competitive product segment within the wide format digital printing market.
Suppliers of wide format UV-curable inkjet technology come from every segment of the market, so finding “new” customers can be a challenge. InfoTrends suggests that UV-curable inkjet placements should be positioned heavily on replacements of existing solvent or aqueous inkjet printers, or as a tool that would accompany existing processes such as screen or offset printing. It is important for suppliers to keep replacement cycles in mind when developing these initiatives in order to target consumers when they are looking and ready to buy. It is also critical to illustrate return on investment to PSPs that are prospects for these devices.
Another important recommendation that InfoTrends offers is to look for manufacturing partnership opportunities to take advantage of growing markets. Emerging markets will create a strong base of new customers and UV-curable suppliers should seek these partnerships out quickly before other players establish themselves within the market. For those players who do not enter these markets early on, inkjet technology improvements such as greater speed, lower cost production, and a wide range of applications to be produced can provide reasons to replace or update existing devices.
InfoTrends’ 2011 Wide Format UV-Curable Inkjet Printer and Supplies Forecast explores the global UV-curable inkjet printer and supplies market, as well as provides risk factors for the market and potential market fluctuations from actual findings in 2010 to expected projections in 2015. This forecast document accompanies a new MS-Excel pivot table forecast format that provides a much more modular and, we believe, useful view of the global wide format UV-curable inkjet printer and supplies market.
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