Xerox Corporation

Xerox Business Development Webinar: Web to Print's New Face: Marketing Supply Chain Optimization

Xerox will present “Web to Print's New Face: Marketing Supply Chain Optimization” on March 14, 2012, Noon to 1:00 p.m. (Eastern Time) as part of its Business Development Webinar series.

Inefficiencies present in the current marketing supply chain increase costs, drag down delivery times, lead to over ordering, and hurt sales. The chaos of the marketing supply chain offers an opportunity for print service providers to bring order and give marketers tighter control over their process, costs, brand, and message delivery by offering Web-based print ordering and tracking. An efficient supply chain also allows for marketers to synchronize communication programs (and printing) across a dispersed geography. Web-to-print has a new name - it is "marketing supply chain optimization." In this webinar we'll discuss the broken supply chain, the opportunity for optimizing it, and how to take advantage of it.

Each participant will receive the following Analysis Report from InfoTrends (a $399 value).

The Web-to-Print Opportunity to Optimize the Marketing Supply Chain

Marketers invest billions of dollars annually on printed materials to support sales and drive purchasing. The marketers' process for ordering and managing materials, however, is broken and this leads to over-ordering, waste, and higher costs. This inefficiency presents an opportunity for print service providers to help marketers optimize their management of printed materials through Web-based ordering and management tools. This paper puts the importance of optimizing the marketing supply chain - the series of activities from ordering through delivery of material - into clear perspective. It also highlights how Web-based ordering and management tools can optimize managing the marketing supply chain.


Barb Pellow, Group Director, InfoTrends

Executive Host:

Susan Weiss, Mgr., WW Customer Business Development, Xerox Corporation

Customer Guest Speakers:

Kathy Wise, President, DME

Terry Weber, Director of New Business and Product Development, DME

Mark Keeton, Marketing Product Manager, Marketing Supply Chain Solutions, Standard Register Commercial