Tempt In-Store Productions

Tempt In-Store Productions Delivers Customized and Impactful In-Store Shopper Experiences

Tempt In-Store Productions, a Quad/Graphics company, reports that its recent investments in new digital presses are paying off for a growing list of retail customers. With one of North America's largest installed bases of large-format digital UV flatbed press equipment, Tempt's new 100,000-square-foot facility in New Berlin, Wis., has become a leader in the technology revolution that is changing how retailers market in-store.

"Our new Inca Onset S-70 digital UV press -along with our original S-70 press -give us two of the fastest large-format digital UV presses in the world," said Michael Draver, President of Tempt In-Store Productions. "These presses can produce a 5-foot-by-10-foot image at speeds up to 130 sheets per hour on a wide range of flexible and rigid substrates. We have a growing list of national retail customers who are enjoying the many benefits this technology offers such as greater flexibility, faster turnaround and quality that rivals offset."

Tempt's investment in the Inca presses is complemented by a new, large-format UV offset press, also installed in 2011. This press supports customer needs for more conventional signage and display printing on projects with higher quantities on heavier substrates, including non-paper projects. "There is a clear direction in the industry away from traditional screen printing and Tempt is leading that industry transformation," Draver said. "We also invested in a new HP TJ8550 UV Digital Press, which offers our customers yet another option through a unique 'roll-to-sheet' digital print and integrated cutting system that makes for infinite formatting options up to 65 inches by 144 inches."

Draver explained that Tempt's new digital and offset technology, combined with complete in-house finishing and customized fulfillment services, gives retailers a single-source solution that best meets their increasing demands for ordering and format flexibility, timely distribution and fulfillment, and customized one-of-a-kind solutions. "The new retail supply chain model demands increased speed-to-market, greater customization, lower quantities but with higher frequencies, and much more," Draver said. "Our new digital and offset solutions allow us to deliver consistent, cost-effective and customized solutions for retailers wanting to deliver a more powerful in-store shopper experience."