The takeover of ppi Media by the Evers-Frank Group and Bertsch Innovation Group is already showing results. “With print as a basis and our new digital solutions, we are focusing on expansion,” says Norbert Ohl, COO of ppi Media. Together with its partners, ppi Media is entering its first new project – corporate publishing.
Content-X: Multimedia Corporate Publishing
Content-X, ppi Media’s editorial solution for dailies and small magazines, has already been piloted and successfully installed at a large number of customer sites. The user-friendly GUI, integration of InDesign and semantic search function in images, texts and keywords are in high demand among its publishing customers. With immediate effect, large companies, associations and agencies will also benefit from Content-X. Texts can be published in different media channels with just one click. Communicators, graphic editors, agencies and experts can view and edit texts and publications from any computer. All the data is saved on a central server. PR work is structured and simplified with Content-X.
Ad reservation for print, online and mobile
Adx, ppi Media’s solution for reserving ads and banners for the print media and web applications, will benefit from the network for digital media products as well. “We are now able to present our solutions in a new, dynamic way. Our access to the market offered by the network is extremely valuable to us,” says Norbert Ohl, COO of ppi Media.
Targets for 2012: Print as a basis – digital media as growth market
ppi Media and the Evers-Frank Group have clearly defined their joint targets: “We will pursue our classic range of products for publishing and printing and will continue to offer, supervise and develop our proven solutions. In addition, ppi Media will gradually expand its digital products,” says Martin Ruhle, CTO at ppi Media. New web applications will round off ppi Media’s range of products. Services will be extended to include software as a service and application service models.