EMKA also uses the new HP Indigo 5600 Digital Press to print medium-volume transpromo jobs for SMB retail chains, gas companies, tech service companies, and banks. "Our customers need to dynamically change the graphics and marketing messaging in their billing statements and promotional materials. The speed and quality of the HP Indigo 5600 Digital Press enable us to
do this with quick time-to-market," explains Adar.
Fast turnaround with digital offset quality
Adar is a big believer in digital technology. "We are trying to convince most of our customers to move from offset to digital because of the benefits. Using a digital platform is far more productive and flexible. The high setup costs of offset printing mean that customers need to commit to a specific design. With digital, they can make changes far more easily. We get the design file from the customer and print it with the data file in one stage – it's as simple as that!
"With the HP Indigo 5600 Digital Press, we get the versatility of a digital solution with almost the same quality as traditional offset printing. Our customers give us excellent feedback and the majority hasn't even noticed the difference. So we can supply our customers with a high-quality product in a very short time. This is a contributing factor to our ability to maintain the lead in
the Israeli market."