B-to-B and B-to-C publishers, print and marketing service providers ad agencies, and marketers in the corporate, government and non-profit sectors are seeking solutions as they try to effectively integrate the exploding social, digital media and print platforms driving today's communication strategies. ON DEMAND, slated for June 13-14, 2012 at the Jacob Javits Convention Center in New York City, will arm business professionals with the knowledge they need to monetize, optimize and control content.
"Change is occurring rapidly and many businesses are struggling not only to keep up with all of the emerging technologies, but to understand how to apply them and make them profitable," says Wendy Loew, group show director, Questex Media Group, the show's sponsor and producer. "ON DEMAND puts the focus squarely on the business of content and will expose attendees to a number of options to create it, distribute it and manage it effectively."
The show will combine technology -focused exhibits with a comprehensive education program, ensuring attendees gain actionable intelligence they can take back to the office to enhance the bottom line. Among the exhibits will be three specialized pavilions, focused on different aspects of content creation, management, deployment and measurement.
The Cross-Media Technology Pavilion
As organizations seek to connect to customers with more interactive digital content, unique software tools and processes are needed to gather, analyze and leverage newly accessible data. This pavilion brings converging print, social, SMS and digital distribution technologies together, helping attendees effectively integrate content and maximize their investment in cross-media platforms. A broad range of committed cross media solutions providers include PURL Provider Easypurl.com, Online Print Solutions, Meadows Publishing, and StudioEXT.
Digital Workflow Pavilion
Attendees focused on understanding the technologies that enable the newest workflow requirements of multi-channel content communication will find the newest solutions on display. Current and future production needs require optimizing the creation, processing, management and deployment of static and variable content.
Mailing & Fulfillment Pavilion
This dedicated area of ON DEMAND will help attendees enhance customer relationships, increase profits and control production schedules. Technologies in this pavilion will focus on all elements of direct marketing, including folding, inserting, sealing, weighing, bundling and sorting. Anchored by MFSA, participating exhibitors include Satori Software, Anchor Software among others.
Social, Mobile, Local Pavilion (SoMoLo)
The security, profitability, and management challenges posed by the new era of social, mobile and local trends can be met by visiting expert exhibitors in this brand-new specialty technology area, with corresponding conference tracks for all business professionals.
Attendees can learn to apply the technologies they see on the exhibit floor to their own businesses by participating in the show's conference program. The program is divided into four tracks: Content Creation, Content Delivery, Marketing Technology and Social and Mobile Business. Topics include:
- Content Distribution and Discovery in the Age of Tablets, E-readers and Google
- Embracing New Technology for Interactive 1:1 Marketing Campaigns
- Emerging Cross Media Technologies...Selling a Different Kind of Solution
- From Gutenberg to Zuckerberg: Merging Cross Media Marketing & Print
- Hybrid Workflows: Making Digital and Offset Work Together
Additional details about the entire education program will be announced shortly.