Xerox Corporation

Xerox Recognized by Graphic Arts and Printing Community for Innovative Digital Work

Creative applications printed on Xerox’s digital presses received honors from the International Association of Printing House Craftsmen (IAPHC) in its 2011 Gallery of Superb Printing Awards. In all, Xerox won 21 awards with 12 gold, six silver, two bronze awards and one honorable mention.

“Digital print has gone through an amazing revolution – not only is it a revenue growth engine for graphic communication firms, but it allows for unprecedented creativity on the printed page, whether it’s innovative use of color, personalization or the feel of the application,” said Kevin Keane, president, IAPHC.

Samplings of Xerox’s winning entries include:

•   Mailshop of New Zealand produced Just for Starters, a cross-media direct mail campaign created to showcase the customer’s new printing capabilities with the Xerox Color 1000 Press. The piece included a custom breakfast tray and personalized butter, jam, creamer, napkin, cereal box, coffee cup and newspaper.

•   The Photo Publishing Direct Mail piece, printed on the Xerox iGen4 EXP Press with matte dry ink and recognized by the judging panel for its utilization of the 26-inch sheet size capabilities and superior image quality on a variety of substrates.

•   The University Parking Pass, printed on the Xerox Color 550/560 Printer, was acknowledged for its unique variable print application. The pass combined Xerox NeverTear pre-perforated polyester, Xerox Specialty Imaging, and the integration of personalized QR codes with Lytrod Software.

Additional entries were produced on Xerox Nuvera 288 EA Perfecting Production System and the Xerox DocuColor 8080. Entries are received from around the globe and are judged by a panel of international printing experts.

The IAPHC is an organization dedicated to individuals in the printing and graphic arts industry for the purpose of their self-development, their companies' success, and the enhancement of the printing and graphic arts industry in society.

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