Image Craft has announced the acquisition of Qube Visual, a Denver-based signage and graphics company in business since 1982.
The acquisition will allow Image Craft, with a sales office in Denver since 2005, an opportunity to leverage Qube Visual's extensive client base, including the Pepsi Center, providing more solutions than Qube Visual was able to do alone, while allowing Image Craft to have a production facility to more directly serve Denver clients.
"We're excited about expanding in Denver," says Doug Olson, President of Image Craft. "We're seeing increased activity in their marketing and professional sector, indicating the area's confidence in the economy. When the opportunity to merge our extensive capabilities and relationships with Qube's reputation and client base, we knew there was a strong opportunity for growth."
Image Craft has been planning to expand in Denver prior to talks about acquiring Qube Visual. Based in Phoenix, AZ., Image Craft plans to keep the Denver sales team as well as the majority of Qube Visual employees on staff.
"This arrangement puts us two years further ahead than what we originally planned," Olson says. "We're excited to build a more permanent home in Denver. Joining forces provides us the opportunity to immediately offer broader services to Qube Visual clients along with an experienced staff that's worked together for many years."
While there are a lot of similarities between the two companies, including graphic and printing services, as well as history (both companies are more than 30 years old) and types of clients (Qube Visual is the official signage provider for the Pepsi Center in Denver, as is Image Craft for U.S. Airways Center in Phoenix), Image Craft also provides fine art reproduction, as well as design, fabrication, and installation of complete themed environments.
"Combining our market presence with Image Craft's capabilities makes us a fierce competitor in Denver," says Jim Scott, president/CEO of Qube Visual since 2006, who is fully engaged in the integration. "Our customers get a significant upgrade with access to the best technology on the market with employees familiar with their products."
Image Craft has steadily expanded its services throughout its history and is in the process of transitioning to environmentally friendly latex printing equipment, which only a small percentage of the industry utilizes. Olson describes the company as a decades-old startup company, referring to the company's openness to new opportunities and finding creative ways to lead the market.