Craftsmen Industries Hires Business Manager for Graphics Division

Cherie Simmons joins Craftsmen Industries in the role of Business Manager of the newly created Division, Craftsmen Graphics. Cherie comes to Craftsmen with over 25 years of experience in the digital printing industry. She has held the positions of Managing Partner of Cool Screen Communications, Region Manager for Charrette (Agfa) and Application Specialist at Parallax Digital Studios. Her responsibilities will include building the strategy, choosing market segments, purchasing new equipment, hiring sales professionals nationally and setting the agenda for Craftsmen Graphics Division for today and for the future.

Cherie holds a master’s degree from University of Phoenix. “I’m thrilled to be part of the Craftsmen Industries family. Craftsmen is committed to being a dominate player in the digital print marketplace and has made the investments to do so,” stated Cherie Simmons. CEO and President Alberto Shaio said, “We now have the most important piece of the puzzle and are moving ahead to gain market share both regionally and nationally.”