New "Designed To Shine" Guide Spotlights Advantages of Printers and Converters Providing Metallic Effects

ITW Foils, a global manufacturer and distributor of technically superior foils, films and laminates, announces the publication of “Designed to Shine,” a new guide for printers and converters providing metallic effects for the package design industry. Available for the first time, “Designed to Shine” is a comprehensive guide explaining what can be achieved by incorporating brilliant decorative effects into print and package projects.

Detailed descriptions and actual creative samples of hot stamping, cold foil transfer, foil laminates, transfer metallization and UV film casting reveal the key differences between applications and when each is appropriate based on a client’s market strategy. The guide also offers statistical data that substantiates the importance in increasing product visibility, enhancing perception of product quality, improving brand differentiation, and how sales are impacted.

Industry Quote

“Printers and converters have eagerly anticipated a publication like “Designed to Shine” for some time,” notes George Amann, president of UNIMAC Graphics. “As more printers and converters tap into the packaging industry for client-work, this guide reveals the value-added capabilities provided by metallic effects. It provides tips and tricks for designers, as well as data and case studies that substantiate their importance in increasing product visibility, enhancing perception of quality and improved brand differentiation.”

The guide debunks myths about the environmental impact of metallic effects, dedicating a section to sustainability concerns, complete with a product-by-product grading system. Each application can be used in conjunction with recycled paper and paperboards, and several preserve the recyclability and compostability of the package.

Detailing Applications

The guide offers detailed descriptions and actual creative samples of hot stamping, cold foil transfer, foil laminates, transfer metallization and UV film casting. It reveals the key differences within each application and when each is appropriate based on each client’s product market strategy. In addition, “Designed to Shine” dedicates a section to sustainability concerns, complete with a product-by-product grading system. The guide also explains how each application can be used in conjunction with recycled paper and paperboards, as well as preserve the recyclability and compostability of the packaging.

Order Online

“Designed to Shine” is available for $39.99 through the ITW Foils website. For more information, contact Christine Takacs of Rapt Creative at 802-221-4692 or christine@raptcreative.com.

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