Roland DGA Corp.

Roland Partners with Keen Systems to Bring the Power of E-Commerce to Roland Inkjet Customers in the US

To help customers expand their businesses online, Roland DGA Corp. has partnered with Keen Systems, Inc., to make setting up an online storefront easy and affordable for the Roland inkjet community.

A revolutionary cloud-based e-commerce solution developed for the printing industry, Keen makes it easy for print service providers of virtually any size or specialty to get online quickly. With an online presence, end users can optimize their existing customer relationships and increase exposure to new consumers they would never have reached otherwise. An end-to-end solution, Keen automates online sales and marketing processes, from online stores and private portals to lead generation, order processing, shipment tracking and more. Keen's innovative subscription based model removes costly license fees, as well as the setup and maintenance expenses involved in e-commerce, and helps customers quickly establish a powerful Web presence.

"We are very excited to partner with Roland and its customers," said Vitaly M. Golomb, CEO of Keen Systems. "With its built-in catalog of products, the Roland edition of Keen's online service enables providers to get online faster and more conveniently than ever before. Keen and Roland help providers give their customers a whole new level of service. Existing and new Roland customers will be able to showcase their complete capabilities and take advantage of all the benefits e-commerce provides. We look forward to providing Roland equipment owners the ultimate advantage in this competitive business environment."

As part of the partnership, Roland inkjet customers that subscribe to the Keen service receive an extended 60-day free trial and personalized setup of their account and online stores. Together with Keen, Roland has simplified the process of developing a customized e-commerce site by providing customers with a standardized template featuring several popular wide-format inkjet applications, including signs, banners, backlit displays, labels, posters, vehicle and floor graphics, and decorated apparel, representing a valuable time-savings for the customer. Available to Roland owners only, the customizable template includes pre-populated product images, details and suggested retail prices, allowing the customer to select the products they want to offer and add them to their storefront with the click of a button.

"Keen makes it really easy and inexpensive for any PSP to create an online storefront," said Rick Scrimger, vice president of sales and marketing for Roland DGA Corp. "In addition to automating processes, Keen gives each website a professional design that will allow PSPs to reach a huge number of people they never would have touched. Prior to the Keen Systems approach, setting up an online storefront was a complex and expensive endeavor for most sign businesses and PSPs. We are excited to lead the industry by bringing all the power and potential of Keen's innovative technology to our inkjet customers."

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