The Graphic Arts Show Company (GASC) has announced that nominations for the 2012 Positively Print recognition program are now open. In its third year, the Positively Print program is designed to recognize print advocacy campaigns that promote the enduring power of print in today's media mix. This year's Positively Print awardee will be recognized at a ceremony during the EXECUTIVE OUTLOOK Conference Reception on October 6, the eve of GRAPH EXPO 2012, the year's largest graphic communications exhibition and conference in the Americas. GRAPH EXPO 2012 will be held October 7-10, 2012, in Chicago's McCormick Place.
Intended to spotlight the variety of ways in which the effectiveness of print is being promoted, Positively Print entries may appear in the media anytime from June 9, 2011 until July 3, 2012 and be produced in any media, as long as the focus of the submissions are on print targeting print buyers, print influencers and the broader community.
Nominated candidates will be evaluated on their originality and perceived effectiveness in delivering the message of print as an integral-and effective-component of today's integrated marketing campaigns.
“The Positively Print program was created to share examples of creative and effective print advocacy campaigns with the entire graphic communications industry," said Ralph Nappi, President of GASC. "Again this year, we want to demonstrate to companies involved in print that advocating for print can be done and helps to carry a powerful message that will benefit the entire industry."
The Positively Print program is administered as an extension of the EXECUTIVE OUTLOOK Conference by GASC co-owners-the National Association for Printing Leadership (NAPL), NPES The Association for Suppliers of Printing, Publishing and Converting Technologies, and the Printing Industries of America-with the support of the Print Council. For more information about the Positively Print program, or to submit an entry, visit: www.positivelyprint.org.