DirectMail.com, a leading provider of integrated direct marketing solutions, announced today that its mailing list service recently created a new specialty list using the patented GeoSelector technology. DirectMail.com is now offering a unique list targeting teenage girls and special events. This niche list, drawn from a database of over 215 million consumers residing in over 110 million living units, further expands DirectMail.com’s extensive offering of one-of-a-kind lists.
As daughters grow into the teenage years, households face new activities: shopping for formal wear and preparing for special events. DirectMail.com’s “Prom, Quinceanera, Sweet 16, Debutant Celebrations” list is ideal for marketers looking to promote their formal wear or teen-event merchandise to this prospective buyer group. This list represents households with teenage daughters, ages 14-18, who actively shop for apparel, shoes, salon services, flowers, party supplies and more. In addition, marketers can opt to receive targeted household data including ethnicity/language, estimated household income, marital status, number of children and more. This detailed information provides retail and service companies such as bridal salons, florists, party supply stores, limo services, event halls, formal wear, hair salons, shoe stores and other retailers with the demographic data needed to find their “best” customers and eliminate wasteful, off-target mailing.
Bob Salta, Principal, DirectMail.com, said, “Consumers with teenage daughters have a variety of shopping needs, and our list managers developed this specialty list with them in mind. Our niche lists, built by our patented GeoSelector technology, allow marketers to target prospects more effectively and save on mailing costs. At DirectMail.com, we help you market better by marketing smarter.”