Forest Stewardship Council US to Partner with CBS EcoMedia

The EcoMedia Division of CBS and the Forest Stewardship Council US have announced a new partnership to fund environmental initiatives.

The partnership between the Forest Stewardship Council U.S. and EcoMedia will work to increase financing for urgent, yet underfunded, environmental initiatives. Under the terms of the agreement, FSC will source environmental conservation projects nationwide; corporate advertisers affiliated with EcoMedia's innovative EcoAd program will provide necessary funding. Key projects will include family forest initiatives, watershed protection, and climate change mitigation.

"We commend EcoMedia for its determination to fund responsible forest management through its EcoAd program," said Corey Brinkema, President of FSC U.S. "We welcome this opportunity to partner with EcoMedia and the advertisers of CBS to drive improvements on the ground in forests all across America. We know they share our belief that we have a duty to use our forest resources responsibly, both today and on behalf of future generations," added Brinkema.

"We are thrilled to have the opportunity to partner with FSC, a pioneer in the public-private partnership sector, and an organization with a long and distinguished history of success," explains Paul Polizzotto, President and Founder of CBS EcoMedia Inc. "This alliance gives our EcoAd program national reach, and we are proud to be able to fund environmental initiatives on such a large scale," Polizzotto concluded.