Melissa Data, a leading provider of contact data quality and direct marketing solutions, announced a range of data quality solutions designed to streamline mailing costs and increase postal accuracy of direct mail campaigns. Among the new additions are: Contact Zone for Mailers, Melissa Data’s flagship data quality solution with presorting specifically for postal mail; a suite of Canadian service includes change of address processing, phone appends and geocoding; SmartMover for Excel which validates, standardizes, corrects and appends new move updates in real time directly within Microsoft Excel; and MAILERS+4 which now includes Mail.Dat technology to presort mail for both automation and non-automation rate discounts for First-Class and Standard Mail.
Cleaning address databases helps improve deliverability, and timeliness of mail delivered. This is particularly important due to the range of promised delivery dates for various classes of mail. The imperative for mailers is to not only reduce overall waste, but also qualify for postal discounts based on technologies such as Melissa Data’s SmartMover change-of-address service, now available in both Excel and Contact Zone implementations.
“Data quality strategies are essential to success in postal mailings, proving vital to reducing costs, eliminating undeliverable mail, and improving speed and accuracy of deliverable mail,” said Greg Brown, vice president of marketing for Melissa Data. “Melissa Data’s sophisticated yet highly intuitive tools readily enable contact data quality by putting very simple tools directly in the hands of business users.”
Contact Zone for Mailers
Contact Zone, Melissa Data’s new data integration program optimized for data quality, provides capabilities for address verification, including the ability to parse, validate, correct and standardize U.S. and Canadian addresses. The program also offers integrated U.S. and Canadian change of address processing, and presorting for First Class and Standard Mail to maximize postage savings. It also enables verification of U.S. and Canadian phone numbers, email addresses, and the ability to assign latitude and longitude coordinates to the 11-digit rooftop level for highly accurate geocoding. Advanced deduplication capabilities, and the ability to verify and standardize global address and telephone information are soon to be released. Mailers can download a free trial of Contact Zone and process 20,000 records free at www.MailersSoftware.com/npf-czone.
Canadian Mail Services
According to a Canada Post study, Canadians like receiving mail and tend to open letters immediately. For mailers, the trick is to simply reach more Canadian customers through timely, accurate mail delivery. Melissa Data’s suite of Canadian data quality services identify and correct undeliverable and incorrect addresses, and offer the option of Canadian phone append and phone verification.
SmartMover for Excel
Melissa Data’s SmartMover for Excel is easy to install, and a simple click from inside your Excel document initiates processing. SmartMover updates residential or business addresses of customers in your database who have moved and filed a change-of-address with the USPS within the last 48 months. Users meet USPS requirements for First-Class and Standard Mail discounts, saving up to 24 percent on postage. Mailers can download SmartMover for Excel and process 1,000 records free at www.MailersSoftware.com/npf-smover.