R. R. Donnelley & Sons Company announced that it has taken an equity stake in San Francisco-based Real Valuable Corporation, maker of the CoffeeTable iPad catalog shopping app (coffeetable.com). CoffeeTable offers a discovery-based tablet shopping experience for consumers to browse and shop across multiple retailers and provides a comprehensive set of data analytics to help drive retailers' multi-channel marketing strategies.
"This new relationship continues to expand the range of our digital service offering," said Thomas J. Quinlan III, RR Donnelley's President and Chief Executive Officer. "In virtually every customer segment that we serve, we offer a compelling digital service that complements our other capabilities. We serve retailers, catalogers, and other direct response marketers with an array of resources. The addition of CoffeeTable enables us to craft even more extensive end-to-end solutions for our customers."
The catalog industry uses a variety of media for customer acquisition, engagement, and conversion. The CoffeeTable iPad app connects the inspiration of traditional catalogs with the instant gratification of e-commerce. CoffeeTable offers usage data to deliver catalog analytics to aid retailers' channel planning, complementing RR Donnelley's expertise and end-to-end capabilities.
Ben Choi, CoffeeTable's Chief Executive Officer, commented, "Retailers appreciate the power of tablet commerce. CoffeeTable is the only catalog app that bridges catalog discovery to purchase. Our exclusive relationship with RR Donnelley will dramatically improve our ability to educate retailers about tablet commerce and deliver a robust suite of multi-channel marketing tools."
With CoffeeTable Express, shoppers are never more than a few taps from completing a purchase. The only catalog app that enables in-app shopping, CoffeeTable cites a 2x increase in conversion through CoffeeTable Express. CoffeeTable allows shoppers to browse more than 100 leading catalogs such as Delia's, Hanover Direct's The Company Store, Signals, and many others.
"No one is better positioned to help businesses create, produce, distribute and monetize content," added Ann Marie Bushell, President of RR Donnelley's CustomPoint Solutions offering. "With this investment in CoffeeTable, RR Donnelley is taking the lead in helping our customers' content connect with the right audiences through the right channels at just the right time."