3D Systems Corporation announced that Volkswagen DK has launched an exciting new advertising campaign featuring the company's full color 3D printers. The Polo Principle campaign, created by DDB Copenhagen, empowers prospective buyers to create and print miniature cars.
For the first time, Volkswagen DK is putting in the hands of its customers the very technology it uses to develop and prototype the cars it sells. 3D Systems' ZPrinter full color portfolio is at the heart of this innovative marketing campaign to unleash VW customers' creativity and express themselves through their personalized Polo car.
"This is a terrific campaign that captures the essence of everything we stand for," said Cathy Lewis, Vice President Global Marketing for 3D Systems. "We are committed to democratizing access to disruptive 3D content-to-print solutions, enabling individuals to express their authenticity in the products they buy, a direction fully aligned with Volkswagen DK."
Experience the Polo Principle at http://www.poloprincippet.dk/