The International Waterless Printing Association (IWPA), a non-profit association serving waterless and DI waterless printers, is celebrating Earth Day and IWPA’s 20th anniversary with special membership incentives and discount savings.
“In recognition of 20 years as the premier member association for waterless printers and on the very appropriate occasion of Earth Day, we have created several special incentives for new members” says John O’Rourke, IWPA vice president. “Since its inception, IWPA has been the premier source of information about waterless printing. The new IWPA website includes a wealth of waterless information as well as a searchable database to help print buyers find waterless printers (our members). IWPA is also a virtual community for our members, where waterless and DI waterless printers can reach new prospective clients, network with their peers to develop cooperative relationships, share best practices, and discuss / resolve technical issues.”
IWPA recently completed the publication of a white paper comparing waterless print performance to conventional wet offset. The white paper provides A/B analysis of live print jobs and documents several key advantages for waterless printing in print quality, production efficiency and environmental impact. A copy of this 32-page white paper, a $149 value, is available free to all new members upon activation of their account.
In addition, IWPA is offering two more new member incentives: generous rebates to new members as well as an additional three months of membership (15 months rather than 12). For a limited time, IWPA is offering rebates of $50 or $100 in VISA gift cards to new first-time members.
“Being a waterless printer is a key part of our marketing message” says Erik Melander, COO of Overnight Prints, a DI waterless printer in Louisville, KY (www.overnightprints.com). “Our waterless print process saves water, reduces air pollution, conserves trees and decreases waste. What could be better for Earth Day? In addition, waterless printing offers our customers higher-quality results than traditional offset printing. For our company, IWPA membership is invaluable.”
It is fitting that IWPA is celebrating Earth Day with these new member rebates. Waterless printing offers many advantages over traditional wet offset printing including one of the most obvious benefits: eliminating fountain solution from the printing process. The wet offset process consumes about one gallon for every 8,000 25" x 40" color press sheets. The waterless process promotes water as a natural resource to be protected and does not generate any industrial waste water.
The first Earth Day was celebrated on April 22, 1970 and encouraged Americans to begin the modern environmental movement. Since then, the passage of the landmark Clean Air Act, Clean Water Act, Endangered Species Act and many other groundbreaking environmental laws were enacted. Today, more than one billion people participate in Earth Day activities each year, making it the largest civic observance in the world.