The results of a recent survey published in Reuters shows that confidence is at its highest level since the first quarter of 2011 among the 1,850 small business executives who were surveyed. This is good news as the U.S. Small Business Administration's National Small Business Week, May 20-26, approaches where the spotlight will be on keeping U.S. small businesses healthy, prosperous and growing.
In support of this upcoming event, AlphaGraphics encourages small business owners to position themselves to react quickly to breaking economic news by implementing an end-to-end business solution that integrates sales, client service and marketing strategies. According to AlphaGraphics President Art Coley, a comprehensive business growth plan should encompass:
- A business solution that offers brand building, lead generation, customer retention and customer reactivation
- A marketing solution that leverages the latest in direct, online and email marketing including interactive and mobile technologies.
- An approach tailored to the challenges and opportunities of the specific industry segment
"And," Coley adds, "your marketing plan needs to be flexible, compelling and relevant to your business in today's evolving communications climate. Traditional print advertising and marketing still have a role to play in growing a business, but increasingly, the emphasis is shifting to the new social communications channels where your local small business customers are exchanging ideas, opinions and questions about the products and services that you are trying to sell."
As social media continues to captivate consumers, Web content continues to evolve to engage customers with interactive experiences, and the line between direct mail and online marketing blurs with the increasing use of QR codes and smart phones, business owners may benefit from a resource like AlphaGraphics that can provide end-to-end services that range from planning to printing and design to distribution.
"With our business solutions approach, we can offer local business owners the support they need to take their businesses to the next level," said Coley. "All of our solutions are focused on providing measurable results that deliver an ROI that leads to success."
The professionals at AlphaGraphics work with their local business communities to plan, produce and implement visual communications strategies designed to meet their business goals. The full-service business center offers solutions for design; digital, offset and large-format printing; traditional marketing and e-marketing communications; promotional products; digital archiving; and mailing services for small- to medium-sized businesses as well as corporate entities.
For more information about AlphaGraphics, please contact Nai Sok at 801-595-7294 or visit www.alphagraphics.com.