Konica Minolta Business Solutions Europe has set “Brainpower your printing business!” as this year’s motto at drupa 2012, a leading exhibition for the printing industry. The objective behind the motto is to enhance customer business through the use of new concepts.
With its customer-centred approach the Japan-based company will present an innovative exhibition concept at Konica Minolta’s largest-ever trade fair stand. “We will launch our new vision over a 2,300 square metre space, paving an easy path to digital printing for our customers”, reports Olaf Lorenz, General Manager, International Marketing Division, at Konica Minolta Business Solutions Europe. The goal is to build a bridge between analogue and digital printing. With its eye on added value for customers, Konica Minolta will outline the extra business benefits of digital printing. The concept for realising this aim will include services and consultancy with regard to using digital equipment effectively. At drupa 2012 Konica Minolta will represent a comprehensive range of digital printing systems and software solutions in workflow cases based on specific projects.
The entire current Konica Minolta production printing range will be demonstrated at the stand, from entry-level to mid-level production printing as well as colour and mono devices. Systems will be demonstrated in ‘real-world’ production print applications using Konica Minoltas software solutions and third party ‘best of breed’ applications.
For Konica Minolta Business Solutions (Europe), Olaf Lorenz comments, “Our production print systems have recently won a series of high profile awards for excellence including the BERTL ‘Best Production Line of the Year’ and the Buyers Lab (BLI) 5-star award for the bizhub PRESS C7000’s colour consistency. Additional we won the ‘BERTL “Exceptional certified five star” award for our flagship the bizhub PRESS C8000’. We know there’s a lot of demand to see the Konica Minolta systems in action.”