W+D is showcasing the W+D TIMOS at this year's drupa print media fair (3–16 May 2012, Messe Dusseldorf) – a world premiere in mail production. This Totally Integrated Mail Output Solution is set to revolutionize the sector. It takes direct mail to a new dimension – personalized and individualized, as fast as e-mail, but in a real envelope. The W+D TIMOS masters one of the greatest challenges in the mailing sector by significantly reducing the time-to-mailbox. In other words: the time taken for the design, production and dispatch of a real envelope, with simultaneous individualization and personalization. The printed envelope therefore remains a competitive alternative in the long term, even in the digital age.
Experts in the field fundamentally agree: When it comes to targeted, high-quality communication the printed envelope continues to be the method of choice. Physical mail, sent in an envelope, enhances the marketing message and conveys a feeling of quality and personal appreciation to the recipient. But the advantages of e-mail in terms of efficiency, which have been undeniable to date, have led to an overall reduction in volumes in the postal sector.
“In developing the W+D TIMOS we have successfully addressed the competitive disadvantages of the envelope that previously existed compared to electronic mail. With this innovation the printed envelope is not only a high-quality, individual and targeted alternative – it has evolved into a fast and efficient option,” says Jochen Engelke, Chair of the W+D board.
The W+D TIMOS offers further compelling benefits in the form of the lowest overall operating costs in the sector. It is extremely efficient for small, medium and large-scale print runs of personalized mailings with variable image data.
New Nielsen study: Printed envelopes the most effective direct mail option
An empirical study conducted by information and media company Nielsen in Germany and the US confirms the exceptional advertising power of the printed envelope. During the study, various mailing alternatives were sent to individual test groups, who were then asked follow- up questions. Above all, consumers appreciate the perceived value of the printed envelope and envelope content stays in recipients' memories much longer. Of those questioned by Nielsen, 84.5% said they open a printed envelope and also read the enclosed message. This was the highest percentage by far among all the methods tested. Particularly among young people between the age of 16 and 34, the envelope performed considerably better than e-mail for example. Only one in every 20 e-mail recipients can remember receiving an e-mail and what it contained, while this figure is one in three recipients for a printed envelope.
W+D repositions itself
The current unveiling of the W+D TIMOS marks the beginning of a new era in the company history of W+D, which spans almost one hundred years. Winkler+Du¨nnebier and W+D Direct Marketing Solutions become a single brand, W+D, with the two business segments Mail Solutions and Hygiene Solutions.
Within the Mail Solutions segment, W+D develops and markets system solutions for manufacturing, printing, filling and packaging envelopes and mailing bags. The Hygiene Solutions segment encompasses system solutions for manufacturing and packaging tissue fold and hygiene products. With its innovative, tailor-made system solutions and services W+D focuses on the entire internal value chain of its customers.