This year at drupa 2012, the Kodak stand (Hall 5, F09-1) features extensive packaging solutions designed to help package printers and brand owners preserve brand equity, enhance shelf appeal and drive efficiencies from design through print production. Kodak’s comprehensive portfolio of packaging technologies will spotlight flexographic printing solutions, offset plates, workflow systems, brand protection solutions and digital printing presses. In addition, Kodak’s K-Zone will help visitors learn how customers can utilize these solutions to diversify capabilities, differentiate offerings and increase business profitability.

“Kodak understands the challenges faced by both brand owners and retailers in today’s competitive market. Our innovative products and services are specifically tailored to help package printers deliver high-quality results to these clients. Our solutions focus on helping printers achieve brand intent and consistent imaging for packages that really stand out in the minds of consumers,” said Dr. John Anderson, Kodak’s Packaging Segment Director. “Through Kodak’s solutions, printers can better satisfy their customers’ dynamic packaging needs, boost productivity, ensure product security, and most importantly, grow their businesses and bottom lines.”

Flexographic prepress providers and printers will be drawn to the new KODAK FLEXCEL Direct System, a solution that represents the latest in direct engraving technology. With equipment, sleeves and printed material on display at the Kodak stand, the FLEXCEL Direct System demonstrates how innovative, energy-efficient, high-power laser engraving produces superior quality press-ready elastomer sleeves with increased production throughput. The imager and consumables are designed to work as an optimized solution, an advancement that enables more affordable production of high-quality, continuous sleeves for package printing.

The KODAK FLEXCEL Direct System has helped customers, like European-based Miller Graphics Group, improve production and print quality. Since the installation, Miller Graphics group has converted many of its existing jobs to the new system and gained new business. Learn more about their experience with KODAK FLEXCEL Direct System during the K-Zone on the Kodak stand.

Kodak also will be featuring the award-winning KODAK FLEXCEL NX System, the flagship solution for high-definition flexo printing. Enabling quality that can rival offset and gravure, printers also can expect to drive significant production efficiencies in the press room with the use of KODAK FLEXCEL NX Plates. FLEXCEL NX Plates offer printers a wider color gamut, higher densities and greater print stability than traditional digital flexo plates. With the use of the FLEXCEL NX System, brand owners will see impactful product packaging with impressive brand color consistency.

Taking advantage of the expanded color gamut and wide tonal reproduction possible with FLEXCEL NX Plates, the KODAK SPOTLESS Flexographic Solution is an intuitive, easy-to-use tool for replacing spot colors with accurate recipes for four-color process printing to enable cost savings and efficiency improvements without sacrificing visual impact. With the combination of the FLEXCEL NX System and the SPOTLESS Flexographic Solution, printers can revolutionize the way they plan production, and deliver an outstanding product and service to their brand clients.