Allen Press

Allen Press Offers Webinar Series on Best Practices for Societies, Associations and Publishers

Allen Press, Inc., printer and publishing services provider, will host its fourth webinar series, Best Practices and Innovative Solutions, designed for the staff of scholarly and professional societies and publishers. Six one-hour online introductory webinars will be presented monthly beginning June 13 and ending November 14. The webinars are free; however attendees must register online.

The first webinar, Strategies for Reducing Time to Publish, will take place on June 13. It will address strategies throughout the publication process for reducing time to publish.

On July 11, Member Recruitment will examine current trends in association membership and share basic best practices as well as innovative new ideas for recruiting new members.

The third webinar, Understanding Your Market, will take place on August 15. Whether your focus is subscribers, association members, or some combination of both, Understanding your market is essential. Surveys are an indispensible tool for gathering information about your audience. We’ll share tips on administering surveys, demographic collection and what you can (and can’t) learn from demographics.

The fourth webinar, Making Sense of Online Usage Statistics, will be held September 12 and will explain the importance of COUNTER compliance, explore tools for web analytics, and reveal how key statistics can point toward ways to improve your users’ experience.

The October 17 webinar topic will be Strategies for Social Media Success. The discussion will center on different social media platforms and give best practices for the type of content best suited for each platform, the variety and frequency of communication, and strategies for using multiple content platforms together.

The sixth and final webinar, set for November 14, will be Beyond Impact Factor: An Overview of Citation Metrics. In this webinar, we’ll define popular and emerging journal and article metrics to help you understand what the numbers are saying about your content.

“Allen Press has been offering educational programs to its customers for more than 30 years,” said Melanie Dolechek, Director of Publishing and Marketing. “It’s gratifying to help our clients and others in the industry in this way. Our goal is to help both new and experiences professionals stay on top of the rapidly changing practices and technologies in journal production and society management.”

The webinars will be led by Allen Press’ experienced professional staff. All sessions will be held at 11:00 a.m. Central Time. There is no cost to attend the webinars, but participants must register online at http://allenpress.com/events/webinar.

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