Wilen Direct, a leading end-to-end provider of comprehensive direct mail services, has enhanced its already impressive print production line-up with the recent installation of the Kodak Prosper S10 Four Color Imprinting System. The system, which uses Kodak Stream Inkjet Technology and Kodak Versamark CS410 System Controller, gives Wilen a powerful hybrid digital printing solution and the ability to deliver highly personalized direct mail at high speeds matching those of its web offset presses and finishing lines. Wilen is one of the few marketing service providers in the United States with this powerful capability further positioning the company as a true direct marketing innovator.
Wilen Direct’ s Executive Vice president, Kevin Wilen stated, “This is our second investment in four-color variable data printing. Our first was to implement the Pitney Bowes four-color envelope imprinting systems. Now, with our new Kodak Prosper S10 technology, we have added four-color variable to our web presses with inline finishing. From one sheet of paper and with one pass of the press, we can create a full-color letter, buckslip and envelope coming off press fully-finished and at the rate of up to 90,000 personalized pieces per hour. This includes the ability to offer customers multiple creative in terms of copy and graphics in one mail stream.”
The Kodak Prosper S10 technology allows Wilen to deliver highly personalized direct mail solicitations and transactional communications without any additional offline requirements. It provides a high 600 x 600 dpi resolution and prints at the speed of up to 1,000 feet per minute. For its clients, this represents significant benefits in terms of quality, time and cost savings – especially when combined with Wilen’s proven track record in successful, high ROI, direct mail programs. They now have the ability to gain higher response rates from variable data and color graphics applied to the offset shell through to the inserts within the direct mail package. This can be achieved at cost levels not previously attainable for high volume, four-color campaigns maximizing postal savings.
The Kodak Prosper S10 easily integrated into Wilen’s production line, working seamlessly with its web offset and finishing equipment. It features pigment-based ink with outstanding permanence on a variety of commercial substrates for a scratch, fade and water-resistant performance.
“With the addition of the Kodak Prosper S10, we are operating a truly NextGen production line. It is delivering valuable, variable data, graphics and other personalized elements infused in a high ROI, 1-to-1 mail piece,” added Wilen.