Hybrid Software reported that the show has far exceeded its expectations, with 580 demonstrations of its Order Lifecycle Management concept given over the 14-day event. Orders worth a total of more than one million Euros were placed during Drupa by companies from around the world, representing a wide range of market sectors. These include many industry leading names such as Janoschka Kippenheim and Schäfer Etiketten, Germany, Kirk Group, Australia, Steurs Graphic Solutions, Belgium, and ColorOnDemand, USA.
“This astounding success demonstrates that Hybrid Software has established itself as a true global provider of enterprise software solutions for Order Lifecycle Management and production automation,” says Christopher Graf, managing director of Hybrid Software GmbH in Freiburg, Germany. “Interest has been especially strong from graphic arts providers in Germany, where we have a good economy, plus a great Hybrid team and a market that prizes ground-breaking technology and automation.”
While Hybrid’s Facelift software for browser-based job ticketing and automation remains the most popular product, there was significant interest across all of the OLM range, including the Taskforce production scheduler and, in particular, the Drupa-launched Proofscope Live, which is the first soft-proofing module to support last minute file corrections by remote web browsers.
Hybrid Software was formed in 2007 as Hybrid Integration in Pennsylvania, North America. During 2011 the company created a subsidiary - Hybrid Software BV - in Kortrijk, Belgium, with responsibility for sales throughout Europe and Latin America. At this point the USA operation changed its name to Hybrid Software. There are offices in India and Germany and distributors throughout many countries. Its Order Lifecycle Management concept treats integration as a product, turning on its head conventional thinking about how to integrate hardware, software and workflows. Hybrid’s Order Lifecycle Management is designed for use in all areas of print, from commercial offset and digital to packaging, labels, inkjet and the screen/sign markets.