In addition to the new platform, RPI’s new line of pet products allows retailers to extend their existing product line while enabling consumers to create fun, customized, innovative print products through mass customization. The new line includes:
• “Woof Cards” – Using the “mommy calling card” concept, RPI has created on-the-go cards that pet owners can personalize with their name, their pet’s name, and phone number or email that they can hand out to other pet owners to schedule play and/or park dates.
• “Furfolio” – Using the photo album concept, pet owners can create memorable photo albums of their pets as keepsakes.
• “Fur-nouncements” – Similar to baby announcements, fur-nouncements are designed for pet parents to announce their recent pet adoptions and new fur babies to their family and friends.
RPI, which works with some of the world’s most well-known brands who represent more than 40 percent of the total on-demand, personalized product market, currently offers more than 350 customizable print products — from personalized photo books, posters, and calendars, to invitations, greeting cards and stationery – using state of the art digital manufacturing technology to offer long-lasting and high quality.