Frost in Asheville, North Carolina?! The Daniels Group, “Communications Specialists,” installed a new Xerox Color 800 Press from Fujifilm to their already impressive lineup of commercial printing equipment. The Xerox 800 offers optional clear dry ink to apply spot or flood creative effects to print jobs. The Daniels Group calls this special feature “Frost.”
Since opening their doors in 1948, The Daniels Group has helped their customers achieve and often exceed their marketing objectives. Today they continue to grow and add services as new technologies improve their ability to communicate their customers’ messages in the most creative and cost-effective ways. Adding the Xerox Color 800 Press was the latest move by The Daniels Group to meet customer demands. “If we don’t do it, someone else will,” said David Reeves, President.
The Xerox 800 replaced the company’s first digital printing press, originally purchased from a Fujifilm competitor in 2001. Tom Brennan, Director of Operations for The Daniels Group, saw that “It was time for a change. Our original digital press was due for replacement and we wanted more – more productivity, more capability – and more exciting features to offer our customers.”
Brennan and Reeves had specific ideas about where they wanted their next digital press to take them, new business opportunities they wanted to explore and areas for expansion. “We met with our Fujifilm Digital Solutions Specialist to discuss our growth options,” Brennan said. Soon after, Brennan and Reeves paid a visit to the FUJIFILM Graphic Systems Division Demo Center in Hanover Park, Illinois.
When Brennan and Reeves saw the Hanover Park Demo Center, they realized that Fujifilm had everything they needed to support their business needs and goals. “We are a Fujifilm shop, and when we saw how much more Fujifilm had to offer, not just with the Xerox 800 but also with the ability to service all of our conventional press needs as well, we decided to keep it all under one roof,” Reeves said. “Fujifilm understands our business and our growth goals, and they can provide a full suite of solutions, something our original press provider could not do.”
Fujifilm helped The Daniels Group achieve G7 color certification, ensuring color consistency across all devices in their shop. The addition of ColorPath VERIFIED color monitoring solution helped prove to their customers across the country that the color they saw on the proof was the color they would see off the press.
“We have several national retailers we do print work for,” Brennan said, “And color consistency is critical, especially the ability to hit custom corporate colors. Color and quality were far superior to what we had before, with fantastic resolution.”
The Xerox Color 800 Press provides significant benefits to both printer and customer, saving time and money with quicker turnaround and delivery. Customers get their jobs back faster and have confidence knowing only one vendor is handling the job. The Daniels Group maintains control over the entire job and can get jobs off press faster, freeing up press time for more jobs. “The added finishing capabilities of the Xerox 800 boosted our productivity, reduced turn time and increased control,” Brennan said.