PrintCity Alliance Strategy: Taking Drupa to You!

PrintCity plans to maximise on its alliance member synergies & success at drupa, by delivering a series of customer focused learning & networking events around the world, in the second half of the year. PrintCity members will share knowledge on their drupa Hot Topics Digital & Offset Printing, Value Added Printing & Packaging, Tune-Up Your Web Press and Lean & Green Opportunities.

This strategy of bringing valuable information, new business models and opportunities seen at PrintCity’s drupa area ‘to a city near you’, is a continuation of our long-term activities.

The PrintCity Road Show focuses on a series of events – Taking drupa to you!

• These events will allow local audiences to receive overviews on drupa hot topic developments & news from the Alliance – even if they did not attend the show

• For those that attended drupa, they have the opportunity to quiz participating companies about the ‘why’, ‘what’ and ‘how’ for each topic, and learn more

• Participating PrintCity members will make impartial, shared presentations on their drupa hot topics, to inform and create discussion

• Based on the results from joint PrintCity projects, presentations will be enriched by latest developments and news from all members

Strategy – World Markets

Market areas to be included are Eastern Europe, Latin America and the Asia Pacific region. Additionally opportunities are being investigated for North America and Western Europe.

PrintCity will be working with interested local, regional and national association partners to co-host these events. Media Partners are sought also.

“The extremely positive feedback from customers and local representatives all over the world encourages us to continue and further develop our seminar concept, says Rainer Kuhn, Managing Director for PrintCity. “It is a very effective and efficient way to intensify the customer contact worldwide and grow the business for our customers and members.”

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