Strong growth in APJ
HP’s success at drupa illustrates the continued strength of the Asia-Pacific and Japan (APJ) region for the HP Graphics Solutions Business, with China in particular representing a good growth market. APJ-region sales completed during the show included:
• A deal for two HP Inkjet Web Presses and two HP Indigo Digital Presses to Hong Kong-based book manufacturer CTPS.
• The purchase of two HP Indigo 5600 Digital Presses to be installed at C&C Joint Printing Group’s Shenzhen Offset Printing facility.
• A sale of an HP Scitex FB7600 Industrial Press and an HP Scitex LX850 Industrial Printer to large-format graphics provider Golden Colour Digital Inkjet Printing Co. Ltd.
HP also announced that Infotech Machine Co., Ltd., a leading service provider for China’s graphics arts industry and one of the largest distributors of analog presses in China, will make its foray into digital with HP’s proven portfolio of color solutions.
Strong on industry leadership and education
Beyond the sales activities, drupa also was an important forum for education and information sharing among HP customers. The independent HP user community, the Digital Solutions Cooperative (Dscoop), celebrated a milestone of more than 7,000 members worldwide.
HP also displayed hundreds of real customer jobs throughout its stand, including a series of technical manuals from Rotolito Lombarda, a leading Italian publishing firm, printed at the stand using an the HP T410. The pages were bound overnight at finishing-solution provider Muller Martini’s drupa stand and delivered to Rotolito’s customer directly from the show.
HP also showcased winning entries in the HP Print Excellence Awards, a global competition recognizing the best examples of creativity and print quality produced using HP Indigo, Inkjet Web Press, Scitex and Designjet systems.