PURLs (Personalized URLs) are rapidly helping marketers around the world increase their conversion rates by directly connecting with each individual member of their audience. Purlem.com is taking this technology to the next level with their innovative outbound link tracking feature.
The company has been leading the PURL movement with its ability to allow marketers to send their web users to pages which are fully personalized to them, complete with a personalized URL. However, today’s announcement is poised to give marketers an even more powerful inside track on their visitor’s behaviour, by tracking outbound link clicks.
“The ability to track outbound links can be a critical piece of analytic data in a PURL campaign.” “With Purlem’s new outbound link tracking, you can now see who clicks on a link, when they clicked, and the link’s destination,” says Martin Thomas, Founder of Purlem.com
Everything happens behind the scenes, requiring no work on the part of the campaign administrator.
Thomas explains why the feature was implemented: “We added the feature in response to an overwhelming number of requests from our users. Now, when somebody visits their own PURL Landing Page, you can already see who visits, and when they visit, but their level of engagement was previously not tracked. By adding outbound link tracking, Purlem is taking a step towards tracking a visitor’s engagement with the landing page,” he adds.
Every plan will benefit from outbound link tracking and existing users will get access to the feature automatically.